Photography is a relatively small part of what we do on a daily basis. Our bread and butter is sales and marketing. We specialize in creative content creation for local and national businesses. This project combined our photography, graphic design and copywriting.
Hayden Radcliff is a Gulf Shores personal trainer who wanted to re-connect with previous clients who hadn’t trained in some time. We created a direct mail (and email) campaign to get back in touch.
Here’s the evolution of the project:
We took about 15 minutes to grab a few shots of Hayden around the gym
The gym equipment in the background was fairly distracting so we added our own. We don’t do fake backgrounds often and wouldn’t necessarily brag about this shot, but it works for the print material. We picked the background ahead of time so we mimicked the lighting with a blue rim light on camera left and an orange one on the right.
We needed an environmental portrait for the back of the card. We lit the background with a blue strobe to make it moody.
We made a quick logo and brand name for Hayden’s training program
We stitched it all together for the final post card.
We’ll update this post with the response rate generated once we see how it works.